Everybody knows that Al Gore created the Internet, but who invented Conversational Commerce? Some say it's Chris Messina. Good for him! (Hi, Siri!. Set up a reminder: Check if Chris is available. Darn! Why can't you understand what I mean?) Wait a minute! Didn't commerce started as something conversational, thousands of years ago that is? Didn't people back then inevitably start a buy/sell transaction with a conversation? How else could they do it?
Not so much if you shop online these days. Today the Internet (Thanks, Al!) is full of commonplace recommendations like this: If you wanna impress him, put on a red dress and Louboutin shoes! I get that. Muchas gracias. But who would tell me here what exactly should I do in my very own situation to impress my very own guy? They want me to spend tons of time on search and research! They expect me to google, join many forums, read and write a lot of notes, and, at the end of the day, they want me to give a recommendation to myself on which shoes to buy! Muchas gracias. I don't have time for that. I'm a chatbot. Do you know how much time I have to spend chatting? Hasta la vista, baby. Here's what I want. I want to lay back, relax, get a glass of Champagne. While I'm relaxing, I want someone friendly, knowledgeable, and trustworthy to ask me right questions about me, my life, my guy, and anything else relevant, and then just bring me the right dress and the right shoes in those colorful boxes. Does this sound like a (very!) expensive boutique? No. These whole nine yards never happen even there. And don't show me that price tag, please. This sure looks like a non-shooter part of a James Bond movie. (Hi, Siri! Ask James if he is available. Oh, this time, you got it right! Good girl. And he is available. Make a note.)
I'll talk more about Conversational Commerce in my next posts.
U-ristic the Algorithm